Amberdata helps providers, TV channels and other services collect data about their clients, as well as process and analyse it.
The market has never faced such profound and detailed analysis - the time spent on watching a particular TV channel is calculated to within seconds. First-range top tools are at your disposal to track the way users’ behaviour changes after them having watched the advertisement.
Connect your CRM data with our web behavioral and TV data.
TV audience segmentation
We combine data on content review with the one on users’ preferences, their income (based on the shopping history), luxury goods possession, loan requests and etc. The result is a database, sorted by gender, age and location of the audience. Interests can be shaped into insights if necessary. All this enable overall audience analysis, which leads to sorting out the content of major interest.