Nevertheless, making data storage is not enough, as long as not all of the data may come in handy for your business. Amberdata is a smart platform: not only is it able of target audience segmentation but it also provides you with solutions for business improvement based on the gathered data.
DMP data may be used in the following key business metrics:
- Customer LifeTime,
- Churn Rate,
- Business Arrangement Rate,
- credit score models,
- cost for client attraction
Amberdata saves the data into storages and influence on the actual business metrics using modern technologies created and developed in the area of big data. We would gladly revise the information you already have on your audience, analyse it and come up with solutions to increase your company performance. We aim to satisfy your customers’ needs much as you do, which is why we created our platform - to define what people need the most and help them reach that.
Suppose, you've been on the road for quite a long time. You already have a whole bunch of information, storing somewhere on the gigantic thing named server. What would you do with all this? Here is where we step into the game. Amberdata platform uses this information for specific marketing campaigns, making them more effective with optimal advertising channels and messages carefully tailored for each segment.