Segments for targeting
Increase your audience base through the segments created by our platform. Whether your clients are ones from prefabricated segments or you need a unique segment tailored specifically according to your requirements, our DMP is ready to provide you with any of these.
Amberdata segments may be used to run specific marketing campaigns with any popular ad network, including Google, Yandex and MyTarget. In order to make sure of the platform effectiveness, you may combine CTR, CR, CPC and CPM using our segments.
A lot of websites, especially online shops, use personalized recommendation algorithms, based on customer patterns. Though customer's first visit and his or her first impression is often left unattended.
Some of the algorithms we use, apply third-party data, so that they attract customers’ attention to the product even when they first deal with it. The platform provides you with an appropriate solution to enhance conversion, be it website redesigning or advertising tools layout.
Existing data enrichment
Amberdata Platform captures vast amount of data on your clients: their social status, hobbies, education, field of occupation, the website they visit on a regular basis and etc. We can upload the factors you need to your CRM or any other system, so that you may use it in the most convenient way.
Apply shaped insights to create communication triggers, mailing and phone calls.