DMP in marketing
Платформа
управления
данными
Eng Eng
Платформа
управления
данными
Eng Eng

DMP in marketing

DMP is a unifying database, that allows to find new customers and further engage the existing ones.
The database may be used for the following tasks:

Target audience tracing

Our segmentation algorithms are here for you to help you acquire new audience

Insights shaping

Amberdata is easy to integrate into your CRM, enriching it with new data, such as customers interests, sociodemographic and geographical data. That leads to a better understanding of your audience and helps to reach it effectively.

Data enrichment

DMP collects valuable information about your customers, such as age, gender, job, level of education, hobbies, browsing history and etc. You may combine all this with your own database, creating a unique source of information on your target audience

Details
Segments for targeting

Segments for targeting

Increase your audience base through the segments created by our platform. Whether your clients are ones from prefabricated segments or you need a unique segment tailored specifically according to your requirements, our DMP is ready to provide you with any of these.

Amberdata segments may be used to run specific marketing campaigns with any popular ad network, including Google, Yandex and MyTarget. In order to make sure of the platform effectiveness, you may combine CTR, CR, CPC and CPM using our segments.

Personalization

A lot of websites, especially online shops, use personalized recommendation algorithms, based on customer patterns. Though customer's first visit and his or her first impression is often left unattended.

Some of the algorithms we use, apply third-party data, so that they attract customers’ attention to the product even when they first deal with it. The platform provides you with an appropriate solution to enhance conversion, be it website redesigning or advertising tools layout.

Personalization
Existing data enrichment

Existing data enrichment

Amberdata Platform captures vast amount of data on your clients: their social status, hobbies, education, field of occupation, the website they visit on a regular basis and etc. We can upload the factors you need to your CRM or any other system, so that you may use it in the most convenient way.

Apply shaped insights to create communication triggers, mailing and phone calls.

Contact us

We’re in touch 24 hours a day

Our partners

How else can I use DMP?